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Thursday, 18 September 2025
Climate Change

WWF-India Mobilizes 200,000 Citizens in Delhi for Cleaner Air

Enviro News Asia, India – Resource Partner, supported by the Ministry of Environment, Forest and Climate Change (MoEF&CC) and in collaboration with the Commission for Air Quality Management (CAQM), organized more than 25 awareness programmes across Delhi between June and August 2025.

The campaign, conducted under the theme “Breath of Change – Clean Air, Blue Skies,” reached over 200,000 citizens, including students, teachers, commuters, community leaders, and residents in pollution-affected areas. Activities covered nine major pollution hotspots such as Narela, Bawana, Mundka, Jahangir Puri, Vivek Vihar, Rohini, RK Puram, Okhla, and Anand Vihar.

Organizers delivered interactive workshops in schools, metro stations, industrial sites, and community parks. Participants took the Vayu Mitra Pledge to act as clean-air advocates, while students watched the sustainability documentary Mission LiFE and joined interactive quizzes.

The programme distributed and planted more than 1,750 saplings under the initiative Ek Ped Maa Ke Naam 2.0, encouraging schoolchildren to expand Delhi’s green cover. The team also introduced new tools such as a carbon footprint survey with a live dashboard for Resident Welfare Associations, a carbon tracker, demonstrations of the SAMEER air quality app, and student exhibitions on solar energy and waste-to-value innovations.

Through social media, the campaign expanded its reach beyond physical events, spreading awareness to broader audiences across the city. By early September, over 65 schools had been directly engaged, ensuring that young citizens committed to adopting eco-friendly lifestyles.

Students pledged to discourage firecracker use, promote awareness in their communities, and act as role models for sustainable living. Resident Welfare Associations committed to reducing local emissions, while citizens across Delhi began adopting greener habits.

The initiative demonstrated that collective awareness could translate into collective action, turning participants into true Vayu Mitras—friends of clean air. (*)